A refreshingly simple and effective approach to marketing.

Hi, I’m Emma.

In today's fast-paced world, marketing can often feel overwhelming, complicated, and expensive - and it frequently fails to deliver the desired results.

As a certified StoryBrand Marketing Guide, my mission is to help businesses like yours thrive through straightforward, effective marketing that genuinely works. I’m committed to cutting through the clutter and eliminating wasted spending on strategies that don’t deliver.

By focusing on clear, compelling messaging, I help you connect with your audience and achieve meaningful, measurable outcomes.

My Story

I am an experienced marketing and brand consultant with over 20 years of expertise in shaping effective marketing strategies and building memorable brands. Throughout my career, I’ve had the privilege of working with top-tier brands including AEGON Asset Management, Prudential, Scottish Widows, BuildStore, and BuildLoan for Intermediaries, driving impactful campaigns and brand transformations.

For the past three years, I have been running my own consultancy, MARKETR, where I specialise in helping small businesses achieve better marketing results. In July 2024, I became a certified StoryBrand Marketing Guide, a step driven by my commitment to helping businesses avoid wasting resources on ineffective marketing strategies.

Prior to my career in marketing, I spent five years in business publishing with Scottish Business Insider, Haymarket Publishing, Citigate and the Scotsman and Evening News.

I’d love to have a chat about your marketing requirements. Why not book a free, no-obligation
30-minute consultation.

FAQ

  • StoryBrand is a marketing framework designed to help businesses clarify their message by focusing on their customers as the hero of the story. As a certified StoryBrand guide, I help you simplify your messaging so potential customers can understand how your product or service solves their problem, increasing engagement and sales.

  • As a certified StoryBrand guide, I have undergone special training to implement the StoryBrand framework effectively. Hiring a guide ensures that your marketing is clear, engaging, and positioned to convert visitors into customers. You’ll benefit from proven strategies that have helped countless businesses grow.

  • StoryBrand offers a structured approach to crafting clear and compelling messages. This framework simplifies the process of communication, ensuring that businesses connect more effectively with their audience by focusing on the needs and desires of the customer. By using the StoryBrand formula, companies can eliminate confusion and deliver a message that resonates, leading to more engagement and better results.

  • I offer a range of services, including brand messaging, website wireframing, email campaigns, sales funnel optimisation, and overall marketing strategy. Each service is grounded in the StoryBrand framework to ensure your message resonates with your target audience.

  • The StoryBrand framework works for businesses of any size and industry. Whether you’re a startup, small business, or an established brand, the clear communication principles of StoryBrand can help you reach your goals by making it easy for customers to understand and engage with your message.

  • Results can vary depending on your current marketing situation, but many businesses see improvements in customer engagement and conversions within weeks of implementing StoryBrand principles. The key is consistent and clear communication that speaks directly to your audience's needs.